Barbitok Launches 2024 Campaign... Focusing on the Most Important 'Review Feature' When Choosing Plastic Surgery and Procedures

Carelabs subsidiary Babitok, a KOSDAQ-listed company, announced on the 28th that it has launched its first digital advertising campaign of 2024.

Through this campaign, Babitok stated that it aims to convey how various inconveniences still present in the process of searching for plastic surgery and procedure information can be resolved through Babitok’s review feature. To achieve this, they focused on creatively presenting the delicate Babitok review function with relatable stories and parodies to make it engaging.

The campaign video covers the newly updated features introduced this month by Babitok, including the ▲Beauty Concern Filter ▲“Get the Procedure Exactly as Seen in the Review” feature ▲Footwork Review function.

The “Beauty Concern Filter” segment features a parody of a famous line from the American movie Taken. This scene conveys how the “Beauty Concern Filter” helps users selectively explore the information they want. The segment about the “Get the Procedure Exactly as Seen in the Review” feature introduces how users can directly connect to consultations with the price, hospital, and doctor from a review they like, humorously expressing the difficulties in obtaining plastic surgery and procedure information. The “Footwork Review” segment highlights the advantage of easily finding excellent hospitals without visiting multiple locations by collecting consultation reviews from other users.

A Babitok representative said, “Instead of simply explaining the platform’s features, this marketing campaign video aimed to show the difficulties consumers may face, thereby emphasizing that Babitok is essential in the process of searching for plastic surgery and procedure information. We plan to regularly review and improve the overall functions within the platform so that users can easily and efficiently acquire information through Babitok and ultimately make rational decisions.”

Babitok is the number one platform in the domestic beauty information app sector based on market share. As of last year, the cumulative number of downloads exceeded 7 million. To facilitate personalized information searches, it offers features such as ‘Estimate Comparison,’ ‘Petite and Skin Procedure Discount Events and Prepayment,’ ‘User Community,’ and the ‘My Region Tab,’ which conveniently gathers information on skin procedures, hospitals, and events in the user’s area of interest.