Creator 'JamtteulTV' 10th Anniversary Pop-up Store Opening

Pop-up Store at The Hyundai from June 10 to 23
Over 2,000 Visitors on Opening Day... Same-day Reservations Sold Out
Various Content Goods Including Cushion Dolls Also Available

Creator 'Jamttul TV,' who produces content through games like Minecraft, is opening a 10th anniversary pop-up store.

Creator 'JamddulTV' will hold a '10th Anniversary Pop-up Store' from June 10 to 23 at the agency hall on the B1 floor of 'The Hyundai Seoul' in Yeongdeungpo-gu, Seoul. Photo by CJ ENM

On the 11th, CJ ENM's 'Dia TV' announced that from the previous day until the 23rd, it will hold the 'Jamttul TV 10th Anniversary Pop-up Store' at the agency hall on the B1 floor of 'The Hyundai Seoul' in Yeongdeungpo-gu, Seoul. Dia TV is a content creator network engaged in influencer-related business. This is the first time Jamttul TV, which started broadcasting in 2014, is opening an offline pop-up store.

The pop-up store operates through advance reservations and is based on the concept of '10 years run, and characters for the next 10 years.' Visitors can find over 100 types of content goods such as cushion dolls, doll keyrings, and acrylic stands featuring popular Pixelly characters like Jamttul, Deokgae, Gakbyeol, Suhyeon, Gongryong, and Rader.

All customers visiting the pop-up store will receive a Jamttul TV 10th anniversary postcard, and special gifts such as posters and can badges will be provided depending on the purchase amount.

Winners of the random draw event will receive an LED lamp co-created by YouTube and Jamttul TV. Winners of the event held in the airball booth inside the pop-up store bathroom will receive character products from Songwol Towel. A special experience exhibition has also been prepared where Kkumttuli (the fandom name of Jamttul TV) can directly enjoy goods and intellectual property (IP).

On the opening day, about 2,000 customers visited, and both rounds of advance reservations were sold out on the same day.

Jamttul TV, which has a fan base among the 10s and 20s generations, provides not only game content such as Minecraft but also various planned content IPs.