Wadiz Partners with Treasure Hunter for 'Creator Business Development'

YouTuber Personally Introduces the Launch of 'Wadiz Store Group Purchase'

Wadiz is partnering with multi-channel network (MCN) company Treasure Hunter to expand a creator-centered commerce ecosystem.

On the 31st, Wadiz announced that it has signed a strategic business agreement with Treasure Hunter regarding 'creator funding and commerce business.' Treasure Hunter is a first-generation MCN company in Korea that discovers and supports creators, with over 700 famous domestic and international influencers and YouTubers affiliated and active.

Wadiz CEO Shin Hye-sung (left) and Treasure Hunter CEO Song Jae-ryong are posing for a commemorative photo after signing a strategic business agreement.

This agreement was established to mutually cooperate on activating influencer group purchases using the Wadiz Store and promoting creator funding and commerce business. The plan is to establish a collaboration structure between Wadiz’s funding and commerce services and Treasure Hunter’s affiliated creators, and to fully launch it starting in June.

Specifically, they plan to collaborate in various areas including ▲ matching creators with Wadiz Store products and conducting group purchases ▲ developing and launching new products through collaboration between creators and brands entering Wadiz ▲ building creator commerce business models.

Wadiz can propose Wadiz Store products suitable for creators’ specialties to conduct group purchases, or promote collaboration between creators and brands entering the store to develop products and launch them first through Wadiz funding.

Additionally, Wadiz supports creators’ product development. By connecting creators with manufacturing companies that can realize their ideas, they plan to create a collaborative structure that launches products for the first time through Wadiz funding, generating synergy.

A Wadiz representative said, "We will introduce Wadiz’s various idea products to a wider audience through the content of famous creators."