Dunkin Renovates 'Busan Station Specialty Store' Featuring Local Foods and AI Integration

Dunkin Busan Station Ramada Branch Renovation Opening
Introduction of 4 New Items Including Nampo-dong Seed Hotteok and Chwisty Donut
AI-Recommended Pairing Menu Also Offered

Dunkin, operated by SPC B&R Korea, announced on the 24th the renewal opening of a new specialized store, 'Dunkin Busan Station Ramada Branch,' in Busan.

Visitors are selecting products at the newly renovated 'Dunkin Busan Station Ramada Branch,' a specialized store.
[Photo by SPC]

Located at the Ramada Encore Hotel in front of Busan Station, Dunkin Busan Station Ramada Branch is the first store where Dunkin introduces donuts utilizing region-specific menus. It offers four specialized products featuring representative local foods and tourist attractions of Busan: 'Nampo-dong Seed Hotteok Churisty,' 'Gwangalli Salt Milk Cream Donut,' 'Samjin Fish Cake Spicy Pepper Croquette Donut,' and 'Samjin Fish Cake Shrimp Croquette Donut.'

This store is also Dunkin's first specialized store utilizing artificial intelligence (AI). Along with new products developed with AI participation, it provides AI-recommended coffee and donut pairing menus. Through in-store displays, customers can check the daily production quantity and real-time sales quantity of the four representative menu items along with special pairing menus recommended by AI, and enjoy unique advertising images created by AI. The store features an open kitchen design, allowing customers to vividly observe the manufacturing process of premium products.

To commemorate the opening of Dunkin Busan Station Ramada Branch, Dunkin is conducting various exclusive promotions. Until the 2nd of next month, customers can purchase the 'Signature Donut Pack,' composed of signature products available only at this location, at a discounted price. Additionally, when purchasing all products totaling over 15,000 KRW, customers can buy a Dunkin picnic mat bag for 500 KRW. This promotion will continue until supplies last.