"‘Saw on SNS’ Video Surpasses 20 Million Views... Seodaemun 'Cafe Pokpo'"

Visited by 31 Countries Abroad...Leaping to a Global Landmark

Videos related to the 'Seodaemun Cafe Waterfall' found on SNS. Provided by Seodaemun-gu.

The number of views on social networking service (SNS) videos related to the ‘Cafe Waterfall,’ a tourist attraction emerging in Seodaemun-gu, Seoul, surpassed 20 million as of the 23rd of this month.

The ‘Cafe Waterfall’ was established last April opposite the ‘Hongje Waterfall’ in Seodaemun and has risen as a global hotspot frequently visited by foreign tourists. The district office analyzes that the spread of related information through SNS was a decisive factor in the sharp increase of foreign visitors.

Among the ‘Cafe Waterfall’ videos uploaded on the three major video social media platforms?Instagram, TikTok, and YouTube?29 videos have recorded over 100,000 views, and 7 videos have been exposed over 1 million times. The combined views of these videos alone reach 18.41 million, and when including unaccounted videos, the total easily exceeds 20 million, according to the district office.

At the early stage of the ‘Cafe Waterfall’ opening, related content spread mainly through the video platform TikTok, and later, video views surged via Instagram, which is widely used by the younger generation.

According to a face-to-face survey conducted by Seodaemun-gu at the end of last year with 233 foreign visitors to the ‘Cafe Waterfall,’ they came from 31 countries worldwide. Among them, 70% responded that they visited after becoming interested through SNS. Additionally, the satisfaction rate of visitors was recorded at 99%.

Meanwhile, the district office used the profits from the ‘Cafe Waterfall’ to establish a scholarship fund of 100 million KRW in the first half of this year, which was distributed to 60 students, and plans to provide another 100 million KRW scholarship in the second half of this year.