[This Week's Books] 'Philip Kotler Market 6.0' and More

Philip Kotler Market 6.0

Market 6.0 refers to the era of meta-marketing where the boundaries of space are erased, and immersive customer experiences are emphasized. It is also an era that requires new marketing techniques due to the advancement of new technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Extended Reality (XR), and the Metaverse. Companies can use AI and other technologies to provide experiences that allow today's customers to interact with brands more immersively. It presents a way to integrate changes in consumer behavior over the past decade with advancements in technology and business models. (Written by Philip Kotler et al. / Translated by Bang Young-ho / The Quest)

Meeting

This is an essay written by Kang In-sook, director of Yeongin Literature Museum, about her late husband, the late Lee O-ryeong. It summarizes the 70 years of life they shared as same-age spouses, friends, and lovers. Director Kang first met Lee O-ryeong, a university freshman with a buzz cut, when she was twenty years old. The essay covers their life together up to Lee O-ryeong’s nineties when he was bedridden due to illness. Writings by Lee O-ryeong’s fourth brother and maternal cousin sister are also included as an appendix. Through these, readers can see Lee O-ryeong’s life before the age of twenty, which Kang In-sook did not witness. One piece written by Lee O-ryeong about Kang In-sook is also included. (Written by Kang In-sook / Yeollimwon)

Kim Seom and Park Hyeram

This is the winning work of the 20th World Literature Award selected from 160 submissions. The protagonists of the novel, Kim Seom and Park Hyeram, were longtime friends and roommates. When Park Hyeram receives contact from her former lover Choi Juno and leaves for France, the two women begin to live their separate lives. While Park Hyeram is in France, Kim Seom meets firefighter Hong Jipyo. The novel begins with the scene of Park Hyeram wrapping up her ten years in France and returning home. It depicts the story of two women who wander through love and relationships and ultimately find their own life paths. (Written by Im Taek-su / Namuyopui Ja)