[Featured Stock] Bonne, Expected to Achieve Record Q1 Performance, Surges Over 22%

The stock price of Bonne, a cosmetics company expected to achieve its highest quarterly performance in the first quarter of this year, is strong in early trading on the 13th. As of 9:22 AM that day, Bonne's stock price was trading at 4,380 KRW, up 815 KRW (22.86%) compared to the previous trading day.

Choi Jae-ho, a researcher at Hana Securities, said, "Since COVID-19, the U.S. cosmetics market consumption trend has significantly changed as purchases have expanded from traditional offline stores to online channels." He added, "In particular, indie beauty brands continue to experience high growth due to the influence of social networking services (SNS) and influencers specialized in online channels."

He continued, "Bonne's sales proportion of U.S. indie brands, which are currently enjoying a boom, was about 75% as of last year. The number of new brands has explosively increased from 6 last year to over 60 in the first quarter of this year," and evaluated, "We believe this is a phase of multiple expansion following the first quarter earnings announcement."

He said, "This year's performance is expected to grow by 60.0% in sales to 116.7 billion KRW and by 170.2% in operating profit to 15.9 billion KRW compared to last year," adding, "Starting from the first quarter, sales of 21 billion KRW and operating profit of 3 billion KRW are expected, increasing by 46.8% and 828.5% respectively compared to the same period last year, achieving the highest quarterly performance."