GS Shop, Amorepacific Live Commerce for 5 Consecutive Days

GS Shop and Amorepacific announced on the 6th that they will hold a special event called 'Sangsang Beauty Week' on the GS Shop mobile app until the 12th.

This event features a total of 19 Amorepacific brands, ranging from the luxury brand 'Sulwhasoo' to the prestige brand 'IOPE' and the daily beauty brand 'Illiyoon.'

In line with GS Shop's biggest promotion, Sangsangchowol, the event offers abundant prizes such as 'faker signed uniforms' and 'AirPods,' along with brand-specific specials, up to 49% price discounts, and an additional 7% instant card discount.

The highlight of the event is the relay live commerce held on 'Shoppy Live' from the 7th to the 11th. Six representative Amorepacific brands?Sulwhasoo, Hera, Primera, IOPE, Estra, and Laneige?will participate, conducting live commerce tailored to each brand's concept, including gifts for Family Month, makeup, and new product reveals. On the 11th, the relay live commerce will run from 9 a.m. to 8 p.m.

Byun Jeonghee, manager of GS Shop's M Beauty Team, said, "This is the first time Amorepacific has focused on conducting live commerce intensively with one partner for a week. We hope customers who love Amorepacific brands will join this relay live commerce event, which offers abundant benefits such as gifts and prizes, and enjoy shopping with the best deals."