- No.1 Brand of Reading Rooms and Study Cafes in Korea
- Differentiating Space and Service
As the 'premium' trend continues to thrive across various industries, the domestic study room and study cafe sectors are also experiencing a 'premium' boom, with numerous brands competing to transform their spaces and services.
From the old and dark image of traditional study rooms, bright and open caf?-like spaces have consistently attracted users. Domestic study rooms and study cafes now provide sufficient space to attract not only students, the primary users of traditional study rooms, but also 'Kagongjok' (people who study in cafes), office workers, and freelancers, each pursuing their own branding strategies.
Among the domestic study room and study cafe brands leading this change, 'Jakshim,' known as the industry leader, has strengthened its distinctive 'premium' qualities, offering competitive space configurations and unique content to users. It holds high brand recognition and has steadily increased its franchise rate among building and commercial property owners, establishing itself as the brand operating the largest number of directly managed stores with 700 locations nationwide.
A brand representative stated, "Jakshim partnered with content companies such as Etoos, Daesung MyMac, Willbes Public Officials, Hackers Public Officials, EBS, Jokbo.com, Siwon School Native, YBM, and Paul & Mark to provide the industry's first educational content to study cafe users, and plans to continuously add content that meets users' needs." They added, "Although the number of premium study cafes is increasing, as a leader, we will expand differentiated spaces and content to solidify our position as a brand consistently chosen by both entrepreneurs and users."
Meanwhile, 'Jakshim' recently launched the 'Non-resident Office' service, featuring spaces and services with shared office functions, attracting significant attention.
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