[Today's New Arrivals] 'Sold-Out Frenzy' Lemon-Flavored Beer and More

Lotte Asahi Liquor, 'Orion The Draft'
'Man in the Pink Toning Effector Sun Cream'

The distribution industry introduces new products launched on the 25th.

'Sold-Out Craze' Lemon-Flavored Beer Officially Released

OB Beer’s Cass will officially launch 'Cass Lemon Squeeze' and its non-alcoholic version 'Cass Lemon Squeeze 0.0', which were released as limited editions last summer, on the 27th. Cass Lemon Squeeze gained popularity to the extent that a total of 2 million cans were sold out within 4 weeks after its limited release in July last year. It is characterized by adding Italian lemon juice to the original Cass. Considering the demand for non-alcoholic beverages, Cass explained that 'Cass Lemon Squeeze 0.0' will also be officially released this time. Cass Lemon Squeeze is available in 330ml cans at convenience stores and large supermarkets nationwide.

Premium Draft Beer Born in Okinawa

Lotte Asahi Liquor will pre-launch the premium draft beer 'Orion The Draft' at major convenience stores nationwide next month. Orion The Draft is a premium draft beer loved in Okinawa, Japan, and is currently exported to 15 countries and regions worldwide, mainly in Europe and Asia. Unlike regular beer, the aging period is extended by 1.2 times to fully bring out the umami flavor, and impurities are removed during the filtration process to add freshness. Orion The Draft will be available at convenience stores nationwide from the 1st of next month.

Skin Barrier Repair & Sunscreen

Amorepacific’s beauty brand Primera is launching a sunscreen for men’s slow aging care called 'Repairing Cera Capsule UV Protector Toning Effector.' This new product is a tone-up sunscreen newly introduced in Primera’s men’s line 'Man in the Pink.' It blocks ultraviolet rays (SPF50+·PA++++) and has the effect of restoring damaged skin barriers up to 93%, making it possible to care for slow aging with sunscreen. The 'Repairing Toning Effector' sunscreen can be found on major e-commerce channels such as AmoreMall, Naver Brand Store, and SSG.com, as well as at Primera stores and Olive Young.