Im Young-woong Ahead of Concert, Ranked No.1 in March Singer Brand Reputation

Lim Young-woong ranked first in the singer brand reputation.

Singer Lim Young Woong.
[Photo by Mulgogi Music]

On the 24th, the Korea Corporate Reputation Research Institute announced the results of analyzing 98,012,844 pieces of singer brand big data from February 23 to March 23, 2024. Compared to 97,128,315 pieces of singer brand big data in February, this is an increase of 0.91%.

The singer brand reputation index is based on the brand big data of singers who have released beloved music by consumers, analyzing participation value, communication value, media value, and community value.

Lim Young-woong took first place in the singer brand reputation for March. Following him were LE SSERAFIM, BIBI, IU, Taeyeon, Seventeen, (G)I-DLE, TWICE, IVE, BLACKPINK, RISE, Na Hoon-a, NewJeans, Lee Chan-won, Kim Ho-joong, aespa, Sung Si-kyung, BTS, Young Tak, Jung Dong-won, NCT, Oh My Girl, EXO, Song Ga-in, Red Velvet, DAY6, Lee Seung-yoon, Zico, K.Will, and Byul in that order.

The Lim Young-woong brand, which ranked first in the singer brand reputation, recorded a participation index of 1,470,345, media index of 2,302,364, communication index of 1,682,026, and community index of 1,504,075, resulting in a brand reputation index of 6,958,810. Compared to the brand reputation index of 5,054,444 in February, this is a 37.68% increase.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained, "The Lim Young-woong brand, which is dominant in music and advertising with a strong fandom community, ranked first; the LE SSERAFIM brand, which has achieved definite results in global activities, ranked second; and the BIBI brand, which created various consumption methods with 'Bam Yanggaeng,' ranked third."