The Hottest Bag Brand Among Women in Their 20s and 30s
First Showcase at Shinsegae Centum City Pop-up Store
The highly sought-after women's bag products that sell out instantly upon release have made their debut at a department store in Busan. Shinsegae Centum City recently unveiled a pop-up store for the hottest bag brand, 'Cardinal Red.'
This brand is so difficult to purchase that items sell out within one minute of opening on its own website. These elusive and chic items can be exclusively found at Shinsegae Centum City for seven days, from the 29th to March 6th.
Cardinal Red is a handbag brand based on a 'feminine style,' featuring the natural silhouette of leather, antique decorations, and stylish details.
It has gained popularity among women in their 20s and 30s, with every product selling out and reselling or secondhand trading becoming trendy, thanks to differentiated designs such as the trendy chain backpacks and silver colors.
Making its first appearance in Busan, 'Cardinal Red' will showcase all products including the Hawoo-a Bag, which recorded sales exceeding 1.6 billion KRW within 30 minutes of pre-ordering on its own online site last year, as well as the Andy Bag and Lafi Bag, inviting consumers to purchase and try them on.
Additionally, regardless of the payment amount, the first 500 customers will receive a mini bag made from leather developed in-house as a gift, and two new products will also be introduced.
On the opening day alone, there were 170 teams waiting in advance. To prepare for the influx of customers during the event, pre-waiting registration is available from 9:30 AM to 10:10 AM at the subway connection entrance on the basement level 2 of the department store, and Cardinal Red can be found on the 4th floor in the New Contemporary section of Shinsegae Centum City.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
