FourByFour, which possesses its own AI-based image quality enhancement solution, is showing strong performance. The stock price appears to be influenced by expectations of benefits following OpenAI, the developer of ChatGPT, unveiling the AI 'Sora' that converts text into video. The value of AI-based real-time upscaling technology that processes low-quality videos into high-definition playback is gaining attention.
As of 11:43 AM on the 19th, FourByFour is trading at 17,840 KRW, up 14.65% compared to the previous trading day.
FourByFour, which owns its own image quality enhancement AI solution, recently completed development and demonstration of an integrated solution combining video quality enhancement AI service and AI semiconductor in collaboration with AI semiconductor startup FuriosaAI. The company is now actively targeting overseas markets.
FourByFour’s image quality enhancement AI solution, ‘PIXELL,’ has been optimized and lightweighted to be embedded in FuriosaAI’s AI semiconductor ‘Warboy.’ PIXELL can convert large volumes of standard videos into ultra-high-definition 4K or higher. A company representative explained, “It enhances image quality to provide an immersive content experience while reducing service capacity by more than 50%.”
The jointly developed solution by the two companies is provided in a form that can be directly installed on servers. It is suitable for companies that prefer an ‘on-premises’ approach, installing directly on their own servers rather than using external cloud services. It is explained that global production companies, broadcasters, online video service (OTT) providers, and visual effects (VFX) studios can use the image quality enhancement solution within their individually established work environments.
FuriosaAI’s ‘Warboy’ has been recognized as a product with excellent performance among image classification processing devices, recording faster speeds than NVIDIA’s GPUs ‘T4’ and ‘A2’ at the global AI semiconductor technology verification competition MLPerf.
FuriosaAI has succeeded in securing its first overseas customer. Recently, it supplied AI chips to the US streaming and cloud company ‘SIVOO.’ Founded in 2000, SIVOO is a company that supplies video content to global markets including the US. It provides video content and cloud services to about 100 countries.
FourByFour participated in CES 2024 held in Las Vegas, USA, earlier this year, winning innovation awards in two categories including content entertainment, attracting significant attention from global content market stakeholders. At the end of this month, it will also participate in the startup pavilion ‘4YFN (4 Years From Now)’ at the IT exhibition ‘MWC (Mobile World Congress)’ held in Barcelona, Spain, accelerating its expansion into the European market.
Korea Investment & Securities expects that the application of FourByFour’s AI-based image quality enhancement solution ‘PIXELL’ will diversify. PIXELL is an image quality enhancement solution where AI trained on tens of thousands of ultra-high-definition videos autonomously detects targets for enhancement and finely adjusts saturation, sharpness, contrast, noise, etc., converting image sequences before recompression. The strength of PIXELL lies in improving video to ultra-high-definition while reducing bitrate, i.e., the amount of data transmitted per second. Revolutionary bitrate reduction is an area attracting interest from global companies. Apple acquired AI algorithm development startup WaveOne in March last year. The reason Apple acquired WaveOne is explained as the ability to slightly reduce bitrate can drastically cut streaming costs imposed on vast amounts of video content.
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