GS Retail Partners with Naver Webtoon to Expand Cultural Content

'Maruneun Gangjwi' and More Present Valentine's Day Gift Sets

GS Retail announced on the 31st that it will expand its cultural content through a strategic partnership with Naver Webtoon.

Convenience store GS25 will introduce a Valentine's Day gift set in collaboration with Naver Webtoons "Maru-neun Gangjwi" and "Nyahan Namja" through this partnership. The gift set includes goods featuring webtoon characters such as stickers, handle grips, and passport cases. "Maru-neun Gangjwi" is a series published every Tuesday on Naver Webtoon, depicting episodes where the protagonist's dog transforms into a 5-year-old child. Last year, after setting up pop-up stores in Seoul and Busan, a total of 170,000 people visited, and over 600,000 products were sold.

Models are posing with the Maru-neun Gangjwi Valentine's Day gift set, a collaboration between GS25 and Naver Webtoon.
[Photo by GS Retail]

GS Retail has collaborated with Naver through various initiatives such as Naver Pay payment events, selling Our Neighborhood GS liquor platform gift certificates on Naver Shopping, and selling PB (private brand) promotional products on Naver Shopping Live. The two companies plan to increase various forms of webtoon IP collaborations, starting with producing products using webtoon characters. Lee Jeong-pyo, head of GS Retail's O4O (Online for Offline) division, said, "Through diverse collaborations with Naver Webtoon, GS Retail will take the lead in becoming a cultural platform that serves as a playground for the 10s and 20s generation."