Equipped with New Car Showroom, M Zone, and Service Center
Handok Motors, the official dealer of BMW Korea, has renovated and reopened the BMW Seocho Integrated Center. The center plans to efficiently provide a variety of vehicles on display as well as services from purchase to after-sales service (A/S).
On the 29th, Handok Motors announced the reopening of the BMW Seocho Integrated Center.
The center spans a total floor area of 5,491.18㎡, with three basement levels and six above-ground floors. It houses both a new car showroom and a service center, enabling customers to purchase vehicles and receive A/S services in one location.
The new car showroom, located on the first and second floors of the integrated center, features a total of 12 latest BMW models. It applies BMW Group’s next-generation exhibition space concept, 'Retail Next,' which considers customer flow and the characteristics of the displayed models.
An exclusive 'M Zone' is also set up to showcase high-performance BMW M models separately. A private consultation lounge provides more systematic purchasing consultations.
On the first and second basement floors of the integrated center, there is a BMW Fast Lane Service Center, allowing customers to quickly access consumable replacements and light maintenance services.
A representative from Handok Motors explained, "The BMW Seocho Integrated Center is located about five minutes from the Seocho Interchange (IC) on the Gyeongbu Expressway and is adjacent to Banpo-daero and Nambu Sunhwan-ro, effectively contributing to meeting the service demands of BMW customers living in the Gangnam area of Seoul, Gwacheon, Anyang, and other southern metropolitan areas."
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