177 Small Businesses Entered on 11st Achieved 'Over 100 Million Won in Sales'

'Small Business Online Shopping Mall Entry Project' Achievements
Seollal Small Business Product Planning Exhibition Until Next Month 11

11st Street announced that last year, 177 small business sellers achieved annual sales of over 100 million KRW.

Since 2020, 11st Street has been collaborating with the Ministry of SMEs and Startups and the Small Enterprise and Market Service to support the online entry and sales activation of excellent domestic small and medium enterprises and small business products. Last year, they also carried out the 'Small Business Online Shopping Mall Entry Support' project, supporting sales expansion of about 17,800 products sold by approximately 2,800 small business sellers.

11th Street Small Business Excellent Products Shopping Festival Special Exhibition. [Image provided by 11th Street]

Through the event, 11st Street supported small business sellers by introducing their excellent products via specialized sections and shopping corners such as 'Fresh Table' and '9900 Won Shop', discount events, and live broadcasts. As a result, 177 small business sellers participating in the project achieved annual sales exceeding 100 million KRW.

The rice cake manufacturing and processing company 'Nong-eop Hoesa Beobin The Midulle' gained word-of-mouth through 'Fresh Table' with products like 'Double Rice Cake Made Directly by Farmers', and its sales, which were in the tens of millions of KRW in 2022, grew by more than 852% in one year, reaching over 100 million KRW in sales. The seafood producer 'Wando Mom Fishery Cooperative Corporation' also gained popularity with its live abalone direct delivery product, cultivated by a small business couple in front of Wando, through 'Fresh Table', resulting in sales last year increasing by about 1.5 times compared to the previous year and recording over 100 million KRW in sales.

'Unnie Evanhada', which mainly sold masks, achieved annual sales exceeding 100 million KRW for three consecutive years as its new brand 'Hot Pack Evanhada', launched in response to the endemic, became a popular product through 11st Street's cost-effective specialty section ‘9900 Won Shop’ with its 'Children's Mini Hot Pack'.

Ko Gwang-il, Head of Sales Planning at 11st Street, said, "Based on years of experience and know-how in creating successful online entry cases for small business sellers, we plan to actively support small business owners who wish to expand their sales channels this year as well. Through this, we expect to expand opportunities for customers to easily encounter excellent products from our small business sellers online."

Meanwhile, 11st Street is holding the 'Small Business Excellent Products Lunar New Year Shopping Festival' exhibition until the 11th of next month as the first small business support event of the year, gathering popular small business seller products from last year. It showcases about 2,000 excellent products from small business sellers in categories such as fresh and processed foods, lifestyle culture, living, beauty, and fashion.