[CES 2024] LGD Unveils Extra-Large Displays Focusing on the Mobility Market

Booth Set Up at Mobility Technology Exhibition Hall
Introducing World's Largest Vehicle Display
57-Inch Pillar-to-Pillar LCD Wins 'Innovation Award'
Announcing Expansion of Vehicle Display Mass Production Base

LG Display will unveil a large number of ultra-large vehicle display solutions, including the world's largest vehicle display, at CES 2024, the world's largest electronics and IT exhibition, accelerating innovation in future cars.

On the 9th (local time), LG Display announced that it had set up a dedicated vehicle display booth at the Mobility Technology Pavilion inside the Las Vegas Convention Center (LVCC) in the United States.

An LG Display model is introducing the '57-inch P2P LCD' automotive display, which received the CES 2024 Innovation Award. /
Photo by LG Display

At this exhibition, the company unveiled for the first time the world's largest vehicle display, the '57-inch Pillar to Pillar (P2P) LCD,' and the largest existing slidable panel, the '32-inch Slidable OLED.' The Pillar to Pillar refers to an ultra-large panel that covers the entire dashboard from the driver's seat to the passenger seat.

In addition, LG Display classified the development stages of software-defined vehicles (SDV) into ▲Shift ▲Evolution ▲Beyond and introduced three concept cars equipped with vehicle display solutions optimized for each stage. Through this, they proposed a direction for mobility innovation.

Panels Growing and Bending to Meet Mobility Demand

LG Display is showcasing ultra-large vehicle display solutions for SDVs at this exhibition. SDVs feature a 'screenification' characteristic, where the display size increases and the number of displays installed grows, allowing drivers and passengers to conveniently operate various functions inside the vehicle through large screens.

To this end, the company unveiled the world's largest vehicle display with a single panel, the 57-inch Pillar to Pillar LCD. This panel is an ultra-large screen that spans the dashboard horizontally from the driver's seat to the passenger seat. It meets elements such as ultra-large size, high resolution, reliability, and durability, earning the 'CES 2024 Innovation Award' from the Consumer Technology Association (CTA), the organizer of CES.

The panel features a naturally curved 3500R curved screen, allowing various driving information and vehicle data such as the climate control system to be viewed at a glance from any position. It supports high-definition enjoyment of various content such as movies and games and is equipped with LG Display's independently developed high-sensitivity 'In-Cell' touch function, providing excellent touch responsiveness.

The largest among slidable panels, the 32-inch Slidable OLED, is a product with a large screen that fills the vehicle interior and is usually rolled up on the ceiling and hidden, then unfolds downward when needed. With a curvature radius of only 30R, it does not take up much space even when rolled up. It also supports high resolution of QHD (2560x1440) or higher and high-sensitivity touch functionality.

An LG Display model is showcasing a 57-inch P2P LCD (right) and a 32-inch slidable OLED (center) panel for vehicles on a concept car. / Photo by LG Display

LGD Expands Mass Production Bases for Vehicle Displays

Currently, LG Display is expanding its vehicle display business and strengthening its global No. 1 position by leveraging differentiated technologies such as P-OLED, ATO (Advanced Thin OLED), and LTPS LCD. P-OLED is a premium product line that uses flexible plastic substrates, maintaining excellent image quality while being lightweight and bendable. ATO is a new product with a reasonable price range using glass substrates. LTPS LCD is advantageous for large size and high resolution compared to conventional LCDs.

In particular, all vehicle OLEDs, including P-OLED and ATO, apply LG Display's industry-first core technology, the 'Tandem OLED' element. Tandem OLED is a technology that stacks two organic light-emitting layers to achieve higher brightness, longer lifespan, and superior durability compared to a single layer.

Last year, LG Display mass-produced the '2nd generation Tandem OLED,' which increases luminance (screen brightness) and lifespan while reducing power consumption by about 40%. This year, they are actively developing the '3rd generation Tandem OLED.' They are also establishing a two-track mass production system to lead the ultra-large vehicle display market. To respond to the increasing demand for ultra-large vehicle displays over 30 inches, they plan to mass-produce vehicle displays at the Paju plant after 2025, following the Gumi plant.

According to global market research firm Omdia, LG Display has held the No. 1 market share in the global large vehicle display market over 10 inches for five consecutive years since 2018. Kim Byung-kyu, Executive Vice President and Head of LG Display's Auto Business Group, emphasized, "We will build the world's best vehicle display business through a solid customer base, differentiated technology, stable supply capabilities and quality, and dedicated fab operations."

Concept Cars Featuring Displays According to SDV Development Stages

Meanwhile, LG Display classified the SDV development stages into ▲Shift ▲Evolution ▲Beyond and unveiled three concept cars equipped with vehicle displays optimized for each stage.

The Shift stage shows the growth and expansion of vehicle displays with the full-scale introduction of SDVs. Through 'large P-OLED, P2P,' passengers can conveniently use various functions such as basic driving information and content viewing.

In the Evolution stage, the car is defined as a 'space where movement and rest coexist,' and user-centered solutions that activate displays according to user needs were introduced, such as the pop-up type '48-inch LTPS LCD' and '18-inch Slidable OLED.'

Also, the new 'Decorative Film' is a method of attaching a film on the screen, making the display look like traditional interior materials such as carbon or wood when not in use, allowing the display to perfectly harmonize with the vehicle interior.

This solution enables passengers to enjoy daily life from work to leisure inside the car, such as holding video conferences on the '57-inch P2P LCD' installed on the dashboard or watching movies on the '32-inch Slidable OLED' installed on the ceiling while the car drives itself to the destination.