November Monthly Sales Increased by 42% Compared to the Same Month Last Year
Operating Profit Margin Improved by 22 Percentage Points
Online interior platform Today’s House has succeeded in turning a monthly profit. Bucketplace, the operator of Today’s House, announced on the 21st that its operating profit margin in November improved by 22 percentage points compared to the same month last year, recording a profit. November’s monthly sales grew by 42% compared to the same month last year, and both transaction volume and visitor numbers reached all-time highs.
Today’s House’s recent performance was largely driven by an overall increase in commerce sales. Not only furniture but also most key interior categories such as fabric and home decor recorded their highest transaction volumes ever, and sales in new business areas like advertising products also rose significantly.
The quantity and quality of content enjoyed by customers also improved. As of November, monthly content production increased by 30% year-on-year, and the number of content viewers rose by 17% compared to the same month last year. Today’s House explained that this was the result of recommending content and products using recommendation technology tailored to customer preferences.
Lee Seung-jae, CEO of Bucketplace, said, “Based on the solid foundation built through active investments over the past few years, we were able to achieve both profitability improvement and sales growth simultaneously, including turning a monthly profit despite the challenging market environment this year. Next year, we will continue to enhance customer satisfaction through high-sensitivity products and curation, as well as by advancing recommendation technology that perfectly matches customer preferences.”
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