Barbitok Launches New Campaign 'Let's Talk Openly About Plastic Surgery and Skin Treatments' with Lallal

Barbitok, a subsidiary of Carelabs, a KOSDAQ-listed company, has launched a new campaign related to plastic surgery and skin treatments.

On the 11th, Barbitok announced the launch of the campaign "Let's Talk Openly About Plastic Surgery and Skin Treatments" in collaboration with popular creator and influencer 'Lalala (Lee Yura)'. On the 5th, Barbitok officially confirmed Lalala as their new model.

This campaign features Barbitok delivering information about plastic surgery and skin treatments in a fun way through addictive songs and dances with Lalala. Lalala delivers impactful messages such as "Let's talk openly," and "Since it's my face, I have to be critical about everything, talk openly!" encouraging viewers to carefully check key information related to plastic surgery and skin treatments.

In the campaign videos, consisting of five episodes, Lalala introduces Barbitok’s main features along with melodies and choreography, including ▲plastic surgery and skin treatment reviews ▲plastic surgery cost comparisons ▲doctor and hospital information ▲special discount events. The company stated that since users undergo plastic surgery and skin treatments themselves, the videos convey the message that decisions should be made after gathering comprehensive information from estimates to hospitals, doctors, and possible side effects.

In the plastic surgery and skin treatment review episode, the importance of thoroughly checking reviews of surgeries and side effects through the Barbitok app is emphasized. The doctor and hospital information episode explains that users can check hospital information and reviews, doctors’ careers and activities, and main treatment areas. The plastic surgery estimate comparison and skin treatment price comparison episodes deliver the message "Same surgery, different estimates," encouraging transparent comparison of plastic surgery and skin treatment costs. Currently, Barbitok offers various information, including hospital details, doctors’ careers and activities, main treatment areas, reviews, and a ‘Estimate Reader’ service that allows comparison of surgery and treatment estimates.

A Barbitok representative said, “Barbitok operates not only basic information such as estimates and hospitals but also the industry's only side effect review board, helping users acquire as much diverse and extensive information as possible before plastic surgery and skin treatments to reach rational decisions.” They added, “Since users undergo surgeries and treatments themselves, Barbitok adheres to the principle of providing unfiltered and transparent information such as side effects and reviews, which is reflected in this campaign video.”

Barbitok is accelerating the strengthening of its platform competitiveness based on vast accumulated data from its position as the number one beauty medical information app in Korea.