"Piper-Heidsieck Rare 13 at Seven Eleven"... Year-End Champagne Special Event

2021 Champagne Special Exhibition Starting, Midnight Open Run
Piper-Heidsieck Rare 13 Exclusive Sales Plan
19 Champagne Varieties & 30 Wines, Hyundai Card 25% Off

Seven Eleven announced on the 29th that it will showcase 19 types of premium champagne, exclusively prepared by the industry, and 30 popular wines from Seven Eleven to pioneer a new chapter of premium champagne for the year-end season.

Seven Eleven, Champagne Special Exhibition [Photo by Seven Eleven].

In 2021, Seven Eleven was the first in the industry to hold a champagne special exhibition, offering 'rare item' champagnes never before seen in convenience stores at unprecedented prices, earning the love of wine enthusiasts. The special exhibition was shared on online communities, creating a 'midnight open run' phenomenon. In December of last year, when the champagne event was held, champagne sales doubled compared to the same period the previous year, continuing a sell-out streak.

In this special exhibition, you can exclusively find the top-tier 'Piper-Heidsieck Rare 13' from the 'Piper-Heidsieck' series, known as the standard of champagne. The 'Piper-Heidsieck Vintage 14' is also available.

The Piper-Heidsieck Rare 13 is a product that began when Louis Heidsieck, the founder of Piper-Heidsieck, met Queen Marie Antoinette in 1785 and wanted to create champagne worthy of a queen. With the idea of producing champagne only in years when the quality of grapes is the highest, the Rare champagne is a high-end product with only 13 vintages released since 1976.

Seven Eleven offers a variety of premium champagnes exclusively in the industry, ranging from 50,000 KRW to 300,000 KRW, including not only Piper-Heidsieck but also 'Perrier-Jou?t Belle Epoque 14', 'Deutz Mill?sime Vintage 12', 'Taittinger Nocturne City Light', and 'Andr? Clouet Silver Brut'. A 25% discount is also provided for payments made with Hyundai Card throughout December.

You can also find various wines that are good for light enjoyment. The 'Henri Matisse Allanscott Sauvignon Blanc', which was introduced for the first time this month and gained popularity, has been restocked, and 30 types of daily wines that received much love throughout the year, such as 'Mollydooker The Boxer', 'Louis Martini Cabernet', and 'Bobalosa Ros?', are being offered. A 20% discount is provided for payments made with Hyundai Card.