Over 850 Visitors... Introduction to Data Marketing Strategies
Importance Rises Due to Gyeonggi Recession and Personal Information Protection
CJ OliveNetworks held an event on the 28th to share marketing strategies based on data.
On the same day, CJ OliveNetworks hosted the data marketing conference 'THE MAXONOMY 2024' at the Crystal Ballroom of Lotte Hotel World in Songpa-gu, Seoul.
The event was organized by 'Team Maxonomy,' CJ OliveNetworks' group of data marketing solution experts, to share the latest marketing trends and insights as well as sustainable marketing strategies. More than 850 marketers attended, making the event a great success.
This year, the discussion focused on directions and step-by-step strategies to complete effective data marketing in the changing marketing environment.
In recent years, the marketing market has undergone significant changes due to ongoing economic recession, strengthened personal data protection issues, and the emergence of new technologies such as generative AI, making the role of marketers increasingly important.
Team Maxonomy of CJ OliveNetworks is the official Korean partner of the marketing automation solution Braze, data analytics solution Amplitude, and customer experience analytics solution Contentsquare.
Team Maxonomy supplies licenses for these solutions and supports marketing campaigns through professional consulting services based on product and customer analysis for companies.
Junhee Jang, Director of Meatbox, a direct livestock product trading platform, introduced the marketing techniques used for the growth of their company.
Director Jang said, "We discovered that the more purchases and loyal customers there were, the shorter the time they spent using the platform became," adding, "This insight was very valuable to us and helped us take a different approach when creating new services."
He continued, "The most important thing in data marketing is perspective," emphasizing, "No matter how skillfully you analyze data or handle marketing tools, it is useless without a clear perspective on the customer."
Moonhoe Kang, Manager of CJ ONE Membership Partnership Business, explained the know-how of providing personalized services tailored to user lifestyles. An analysis of the CJ ONE membership ratio compared to the population showed that it accounted for 57% of the total population and 90% of women in their 20s.
Manager Kang stated, "We found that the number of male users in their teens and twenties has significantly increased this year, indicating that male MZ generation members are actively participating in membership activities."
He explained that the 'Prism Day,' which offers membership discount benefits in collaboration with partners over a certain period, achieved a purchase conversion rate of 63%, showing high effectiveness.
Manager Kang added, "We will enhance user convenience by enabling integrated use with a single barcode in various situations such as point accumulation and usage, easy payment, and coupon use."
Jisoo Jung, Team Leader of Team Maxonomy at CJ OliveNetworks, said, "This event saw more than a threefold increase in sessions where client companies directly participated as speakers compared to last year," adding, "It is a great opportunity to hear firsthand how companies are utilizing data to continue rapid growth."
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