Beleco, Lilybyred Achieve Entry Success at 'Hasaki Beauty & Spa'

Belleco Co., Ltd., a leading global cosmetics export company, announced that it has successfully launched the color cosmetics brand ‘Lilybyred,’ which it exclusively contracts, on the Vietnamese beauty distribution platform ‘Hasaki Beauty&Spa.’

Belleco supports the overseas market entry of exclusively contracted brands by understanding the needs of local buyers in major export countries and the latest trends in each country. By analyzing the unique strengths of each brand requiring export and proposing tailored solutions, Belleco aims to go beyond a simple distribution chain relationship with its partners, working as one team to conduct joint marketing and secure brand awareness for mutual growth.

In 2022, Belleco signed an exclusive contract with the domestic color cosmetics brand Lilybyred. Lilybyred is a semi-professional makeup brand that helps users complete perfect makeup quickly and easily. It is popular among the MZ generation for its diverse colors, high durability, and user-friendly products.

Belleco has focused its marketing efforts on securing new online and offline distribution channels to help Lilybyred, which has been achieving good results in the domestic cosmetics industry, enter the Vietnamese market. As a result, it signed a store entry contract with Hasaki Beauty&Spa in Vietnam and officially launched on November 10.

Hasaki Beauty&Spa is an H&B specialty store offering a wide range of products from luxury high-end cosmetics to mid- to low-priced cosmetics. It is highly trusted by Vietnamese consumers because it carefully selects and offers only 100% genuine products contracted with official distributors. Currently, Hasaki Beauty&Spa has a total of 136 offline stores across Vietnam, including 61 stores in Ho Chi Minh City.

A Belleco representative said, “As the preference for Korean cosmetics is increasing in Southeast Asian countries, we expect Lilybyred’s export performance to Vietnam to grow even further.” He added, “We are conducting in-depth export consultations and will continue to strive to secure more distribution channels.”