Boehringer Ingelheim Transformed into 'Green': "We Will Progress for a Better Future"

Boeringer Ingelheim Korea announced on the 9th that Boeringer Ingelheim has unveiled a new corporate claim, ‘Life forward,’ along with a new brand color.

Through this global-level reorganization, the company plans to emphasize social responsibility in line with the changing market environment while strengthening Boeringer Ingelheim’s presence as a global leader in human pharmaceuticals and animal health products.

Accordingly, Boeringer Ingelheim has newly declared its corporate claim and changed its brand color. The corporate logo, company name, and product brand names will remain unchanged and continue to be used as before.

Boeringer Ingelheim’s new claim, Life forward, embodies the will of all Boeringer Ingelheim employees to proactively advance and create a better future in order to achieve the company’s goal of ‘Transforming Lives for Generations.’ The brand color has been changed to green, a representative color symbolizing ‘hope’ and ‘health’ across various cultures, and also expressing Boeringer Ingelheim’s core philosophy of ‘a positive spirit.’

Boeringer Ingelheim plans to designate next year as the ‘Year of Transformation’ and sequentially apply the new brand elements throughout the year.

Medard Schoenmaeckers, Head of Global External Relations at Boeringer Ingelheim, stated, “As a global pharmaceutical company, Boeringer Ingelheim takes responsibility for global health and medical issues and is ready to contribute to better future generations based on 140 years of accumulated experience and trust.” He added, “The new claim, Life forward, reflects Boeringer Ingelheim’s commitment and responsibility to make the future better.”

Kim Minja, Head of External Relations (Director) at Boeringer Ingelheim Korea, also said, “Through this reorganization, we hope the values and direction pursued by Boeringer Ingelheim will be communicated more clearly,” and added, “Based on the new claim and core philosophy, Boeringer Ingelheim will prioritize the lives of people and animals and take the lead in transforming them for the better.”