CU Presents Popular Collaboration Brand Goods to Celebrate Pepero Day

A Total of Over 40 Differentiated Products

CU announced on the 2nd that it will introduce popular collaboration goods favored by MZ generation (Millennials + Generation Z) customers in celebration of Pepero Day on the 11th.

This differentiated product is characterized by the catchphrase "Cuteness saves the world" and includes unique goods in the package, greatly enhancing the value and practicality of the gift.

This year’s main products are 10 types of Pepero planning products collaborated with Line Friends Minini, where customers can receive special goods featuring the Minini character along with Pepero upon purchase. Minini goods include plates, stickers, diaries, and more. Among these, items such as scrubbers and lunch boxes are unique goods not seen in previous Pepero Day products, expanding customers’ choices.

The two limited-quantity mini carriers can be pre-ordered at Pocket CU until the 7th, and can be picked up at stores after 2 PM on the 11th. A 5% discount event is also available when purchasing two or more of these products.

CU releases Pepero Day collaboration products
Photo by BGF Retail

Additionally, CU is releasing products in collaboration with popular emoticon characters such as 'Hyeottageun Angkko', 'Ujumunji' with 153K Instagram followers, lifestyle brand Butter’s 'Butter Family', and the famous cafe character 'Seoul Aengmusae'. These products include keyrings, eco bags, coin wallets, and foldable mats featuring these characters along with Pepero.

Targeting the Y2K sensibility trending among the MZ generation, CU will also introduce five products collaborated with the 'Wawa109' character. Among them, the Wawa calendar and Wawa letter paper include a CD-shaped calendar and 90s-style letter paper, evoking nostalgic memories for customers in their 20s and 30s, while stimulating retro feelings for teenage customers.

A BGF Retail official said, "This year’s Pepero Day products are characterized by combining Pepero with unique goods to enhance practicality," adding, "CU plans to offer special and cost-effective products every year for customers who want to prepare valuable gifts for their loved ones."