Paris Baguette Forms Partnership with Paris Saint-Germain, Club of Lee Kang-in

Strengthening Global Business Through Sports Marketing
Logo and Advertisement Exposure in Stadiums Starting This Month
Development of Collaborative Products and Goods for Domestic and International Fans

Paris Baguette announced on the 2nd that it has signed a partnership with the French professional football club Paris Saint-Germain, where Lee Kang-in plays, and will embark on global sports marketing.

Huh Jin-su, President of Paris Baguette (left), and Mark Armstrong, Chief Revenue Officer (CRO) of Paris Saint-Germain, are posing for a commemorative photo after signing an official sponsorship agreement at the Parc des Princes Stadium in Paris, France.
[Photo by Paris Baguette]

Starting this month, at Paris Saint-Germain's home stadium, Parc des Princes, Paris Baguette's logo and advertising videos will be showcased during every Ligue 1 regular season match. Local football fans will also have opportunities to experience Paris Baguette's bread and desserts. Additionally, promotions such as content production featuring key popular Paris Saint-Germain players, collaborative merchandise and product launches, as well as giveaways of match tickets and official tour participation rights are planned.

Mark Armstrong, Chief Revenue Officer (CRO) of Paris Saint-Germain, said, "We are delighted that Paris Saint-Germain and Paris Baguette, both sharing the inspiring global city of Paris as a common denominator, are collaborating. We expect this sponsorship agreement to have a positive impact on Paris Baguette's global business."

Paris Saint-Germain includes world-renowned football stars such as Lee Kang-in, Kylian Mbapp?, and Ousmane Demb?l?. The company expects the synergy derived from the Paris element to bring brand marketing effects to Paris Baguette.

Heo Jin-su, President of Paris Baguette, stated, "Through the meeting of food culture and sports inspired by the wonderful city of Paris, we will be able to deliver greater enjoyment and value to customers and fans worldwide. We will continue to strive to provide new and diverse experiences to our customers."