Bohae Brewery Unveils Chuseok Gift Set Full of Haenam Plum Fragrance

Bohae Brewery is launching a special gift set ahead of Chuseok.

On the 12th, Bohae announced that it will sell a total of 15 types, including ▲6 types of Maechwisun sets brewed with Haenam plums this year, ▲2 types of plum food products, ▲6 types of plum syrup & pickled sets, and Bohae Soju.

In particular, riding on the rising popularity of fruit liquors, Bohae has expanded consumer choices by offering a variety of Maechwisun gift sets.

Maechwisun from Bohae Brewery, a renowned plum wine maker that has been producing plum wine for 41 years since 1982, is characterized by aging plum extract for at least 5 years, allowing consumers to savor the deep and rich aroma of plums.

Additionally, Bohae produces Maechwisun using top-quality plums directly harvested from the Haenam Bohae Plum Orchard, which boasts an area of about 140,000 pyeong, providing consumers with high-quality products at more reasonable prices.

Bohae Brewery’s Chuseok gift sets can be purchased at large supermarkets, convenience stores, and through Bohae Brewery’s customer service center.

Moreover, by using the ‘DailyShot’ liquor smart order app’s ‘Our Neighborhood Liquor Pickup Service,’ customers can order products via smartphone and pick them up at nearby restaurants or liquor specialty stores (bottle shops).

After adult verification on the DailyShot app and completing payment for the desired product, an alert will notify when pickup is available. Then, simply bring your ID and visit the designated partner store to collect the product.

Currently, DailyShot features premium Maechwisun products such as the ‘15-Year Aged Maechwisun Exclusive Glass Package,’ the ‘Pure Gold Maechwisun 1-Bottle Gift Set’ containing over 99% pure gold powder, the ‘Pure Gold Maechwisun 2-Bottle Gift Set,’ and the impressively large ‘Maechwisun 12-Year 3L’ with a golden stand, perfect for special occasions and gifts.

Through the exclusive DailyShot Maechwisun event for Chuseok, gift sets can be purchased at discounts of up to 38% off the regular price.

Sales of Maechwisun gift sets have steadily increased since being listed on DailyShot.

This is attributed to the spread of the ‘home drinking’ trend and the suitability of these products as gifts, satisfying premium liquor enthusiasts who use the app.

Notably, the ‘Maechwisun 12-Year 3L’ ranked 4th in sales in the Korean liquor category selected by MDs last year.

Sales of the Maechwisun product line from January to June this year have already exceeded half of last year’s sales, and the company expects this year’s revenue to reach about 1.5 times that of the previous year.

A Bohae Brewery official said, “We have prepared Haenam plum products from Bohae, which have long been loved by consumers, as reasonably priced gift sets,” adding, “We hope everyone has a bountiful Hangawi with Maechwisun, one of the liquors that pairs well with holiday food.”