CJ Olive Young, Advancing Through 'Inner Beauty' Development... "Will Become a New Growth Engine"

"The Inner Beauty Market Will Grow Further as a Health Trend"

CJ Olive Young announced on the 29th that it will secure the next-generation growth engine by fostering 'Inner Beauty.'

Olive Young is fostering 'Inner Beauty' as the next-generation growth engine connecting health supplements.
[Photo by CJ Olive Young]

Inner Beauty is a compound word combining 'inner,' meaning inside, and 'beauty,' referring to enhancing health and beauty from within the body. Considering the rapid growth of the inner beauty market alongside recent health trends, Olive Young plans to introduce a new concept of inner beauty as 'a self-care habit that fills the inner self in daily life.' The scope of inner beauty, previously regarded mainly as edible cosmetics, will be diversely expanded to include dietary supplements.

Going forward, Olive Young will offer various inner beauty products such as collagen and hyaluronic acid that promote skin health while consuming, slimming products for body fat management, enzymes, psyllium husk, and other products that support bodily functions, as well as teas, protein snacks, and protein shakes that can be enjoyed as healthy snacks.

Additionally, Olive Young plans to further expand its differentiated inner beauty product lines tailored to customers' needs in terms of ingredients, efficacy, and formulations. The company will actively discover promising emerging brands to jointly lead the inner beauty market and propose a healthy lifestyle to customers.

An Olive Young representative stated, "As the 20s and 30s generation increasingly pursues a healthy lifestyle, the inner beauty market is expected to grow further in the future. Olive Young plans to lead lifestyle trends by introducing various product lines reflecting customers' consumption preferences, including inner beauty."