Gohyangsarang Donation Joins In... 1 Million Bottles of "Clean Morning Cham" Labeled by Geumbokju

Using Yeongnam Representative Liquor Products for 'Gyeongbuk Love Donation'

Geumbokju has jumped into promoting the ‘Hometown Love Donation’ campaign.

Gyeongbuk Province announced on the 6th that it has joined hands with Geumbokju to promote the Hometown Love Donation system using soju bottles.

They decided to attach promotional labels for the Hometown Love Donation system on the ‘Clean Morning, Cham’ product.

Starting this month, Geumbokju plans to distribute 1 million bottles of ‘Clean Morning, Cham’ with the Hometown Love Donation promotional label attached.

The label includes the promotional phrase, “When you need a pause, think of your hometown Gyeongbuk,” along with information about tax deduction benefits and return gifts.

Label of the Hometown Love Donation Program attached to Cham Soju.

Kim Jong-su, Director of the Autonomous Administration Bureau of Gyeongbuk Province, welcomed the move, saying, “Attaching promotional labels on ‘Clean Morning, Cham,’ which has long been established as the representative soju of Yeongnam, will greatly help activate the Hometown Love Donation system.”

Director Kim added, “We will seek various promotional measures to ensure that the Hometown Love Donation system can expand local finances and contribute to revitalizing the regional economy.”

The Hometown Love Donation system, implemented for the first time this year, allows donations of up to 5 million KRW annually to local governments other than the donor’s registered address. Donations under 100,000 KRW are fully tax-deductible, and for amounts exceeding that, a 16.5% tax deduction benefit is provided. Donors can also receive return gifts worth up to 30% of their donation amount.