Ceragem Enters US Market with 'Cafe-Style Experience Store (Wellcafe)' After 24 Years

Opening of Wellcafe 1st Store in West Hollywood, USA
First Entry into the US Market Since 1999
"We Will Promote Excellent Korean Healthcare Appliances in the US"

Ceragem has expanded its cafe-style experience store, 'Wellcafe,' to the United States. On the 11th, Ceragem announced, "We have opened the first Wellcafe store in West Hollywood, California." This is the first time Ceragem has opened a cafe-style experience store in the U.S. since entering the market in 1999.

Wellcafe is a complex cultural space that Ceragem first launched domestically in 2019. It combines a cafe where customers can enjoy beverages with rest, experience, and community functions through healthcare appliances. There are 136 locations operating nationwide in Korea, attracting over 2 million visitors annually.

The first U.S. store is approximately 85 pyeong in size. Customers can experience Ceragem’s healthcare appliances such as Master V6, Pause M2, and Decore simply by ordering a drink. The beverage menu includes six types of traditional Korean teas such as ginger tangerine peel tea and Jeju marigold tea, as well as coffee, milk tea, and smoothies. Starting with the first store, Ceragem plans to open a clinical center within the City University of New York by the end of the year, expand FDA indications, and strengthen collaborations with major institutions such as Harvard Medical School and the City University of New York.

To target the U.S. market, Ceragem will also promote 'celebrity marketing,' utilizing global ambassadors like May Musk. In addition to directly operated stores centered in California, they plan to explore various consumer channels such as pop-up stores and retail outlets. A Ceragem representative said, "Wellcafe has played a central role in achieving growth domestically," and added, "It will greatly contribute to promoting Korea’s excellent healthcare appliances in the U.S. market."