Kakao Style 4050 Platform Posty Aggregation
April Transaction Amount Increased by 927% Compared to the Same Period Last Year
Following the endemic phase (periodic outbreaks of infectious diseases), outdoor sports activities have increased, leading to a rise in the proportion of middle-aged and older adults purchasing clothing through fashion applications (apps).
According to 'Posty,' a fashion platform for the 40s and 50s operated by Kakao Style, sales of golf, sports, and outdoor apparel increased approximately 10 times (927%) year-on-year as of last month. Compared to March, sales rose by 45%.
With the arrival of spring, the peak season for rounds has begun, and golf wear transaction amounts have notably increased. For example, in April alone, the transaction amount for Volvik golf wear on Posty increased sixfold (562%) compared to the previous month, while LF Hazzy's Golf and Daks Golf saw increases of sevenfold (608%) respectively.
Interest in sports and outdoor brands also grew. During the same period, transaction amounts for the sports brand 'Puma' and the outdoor brand 'Columbia' increased by 453% and 236% respectively compared to the previous month.
A Kakao Style representative stated, "Since last year, we have expanded categories to include golf, which is highly popular among our main customer base of women in their 40s and 50s. As a result, transaction amounts for related apparel have significantly increased this spring season. We plan to continue focusing on securing product variety and improving app convenience so that middle-aged women can purchase a wider range of products more easily."
Meanwhile, Posty currently hosts over 1,300 brands and sells more than 400,000 products. With product diversification, live broadcasts, and strengthened customer-tailored marketing, the transaction amount in the first quarter of this year grew 3.6 times (261%) compared to the previous year.
As demand for outdoor sports apparel rises, Posty is holding a special event offering major golf brands such as Hazzy's Golf and Daks Golf at discounts of up to 48%. Popular golf wear from home shopping brands like J.Lindeberg is also available at discounts of up to 74%.
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