Shinsegae Department Store Hosts Spring Flower Exhibition... "SNS Events and Shopping Benefits"

A 15-Meter-Long Indoor Cherry Blossom Path Created at the Gyeonggi Branch

Shinsegae Department Store announced on April 2 that it will be exhibiting flowers at eight locations, including its main branch, Gangnam branch, and Times Square branch, until the 26th of this month, inspired by the theme of "the peak of spring."

This floral display is based on the vibrant illustrations of Spanish visual artist Andrea Robesco.

At the Gyeonggi branch of Shinsegae Department Store, an indoor cherry blossom path has been created. Customers can experience a 15-meter-long indoor cherry blossom path in the passage connecting the first basement level and the sixth floor above ground. Among customers who upload a certified post on social networking services (SNS), some will be selected by lottery to receive a L'Occitane Cherry Blossom Hand Cream.

A customer is enjoying the cherry blossom path at Shinsegae Department Store Gyeonggi Branch.
[Photo by Shinsegae]

In celebration of the opening of the professional baseball season, special shopping benefits have also been prepared. From the 10th to the 16th, popular shoes from brands such as Nike and Converse will be available at special prices. Through the mobile application, a Landers signed merchandise giveaway event will be held.

A representative from Shinsegae Department Store stated, "We planned special events, such as the indoor spring flower display, to present customers with the vibrancy and uniqueness that spring brings," adding, "We will enhance the joy of offline shopping with differentiated content."