[Asia Economy Reporter Hyungsoo Park] FourByFour is on the rise. The news that its proprietary app 'KEYCUT Play' has been installed on all Samsung Smart TVs supporting 4K or higher resolution since September last year appears to be influencing its stock price.
As of 10:07 AM on the 23rd, FourByFour is trading at 17,930 KRW, up 7.49% from the previous day.
On the same day, FourByFour announced that it will provide the drama 'Sungkyunkwan Scandal' starring Song Joong-ki, reborn in ultra-high definition, through Samsung Smart TVs. KEYCUT Play comes pre-installed with the drama Sungkyunkwan Scandal, enhanced up to 8K resolution. Anyone can enjoy it by downloading the app from the Samsung Smart TV app store.
Since its establishment, FourByFour has been collaborating with home appliance and display companies that implement the world's best image quality in various ways to produce ultra-high definition content.
Through the image quality enhancement work on the drama Sungkyunkwan Scandal, FourByFour aims to showcase its overwhelming technological prowess to the public. The enhancement work was carried out to maximize the unique visual beauty of historical dramas and bring out details at an 8K level.
Yoon Junho, CEO of FourByFour, said, "We have released a beta service so that many people can experience the overwhelming performance of our proprietary AI technology Pixell," adding, "You will be able to enjoy Sungkyunkwan Scandal with such vividness that it is hard to believe it is content from 13 years ago." He further stated, "We will not simply provide drama content through the app; we will continuously expand the application areas of our technology and industry, thereby broadening our contact points with the public."
'Pixell,' developed by FourByFour, is a deep learning AI image quality enhancement technology that learns from tens of thousands of before-and-after video data to improve noise reduction, contrast adjustment, saturation, and sharpness to a level closest to reality. In particular, it continuously learns ultra-high resolution video data of 4K and 8K or higher, enabling the conversion of high-resolution videos into ultra-high resolution.
FourByFour has succeeded in enhancing its core technology Pixell and its video content platform KEYCUT STOCK. Some technologies have been internationally filed under the US PCT. Through the enhanced Pixell technology, it has secured competitiveness in the 'network usage fee' issue. Providing high-definition services increases data volume and potential loss, which raises costs. This technology is expected to reduce image quality improvement costs and enable mass production through automation.
Using the enhanced Pixell technology, FourByFour can convert image quality at 20-50% lower costs compared to existing data sizes. With the increasing demand for mobile devices, the application of image quality enhancement technology to small devices has received enthusiastic responses. Collaboration inquiries are coming not only from existing clients such as Samsung and LG Display but also from companies operating AI deep learning. Recently, FourByFour signed a business agreement with virtual reality (VR) content company AmazeVR to apply AI image quality enhancement technology. The virtual human 'Lucy,' trained with high-resolution image data by FourByFour, is also receiving favorable reviews. The company hinted that last month's sales grew positively compared to the previous year.
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