HiteJinro Releases New TV Commercial for 'Jinro' Celebrating 100th Anniversary

HiteJinro announced on the 13th that it will release the first TV commercial for ‘Jinro Zero Sugar’ this year.

This commercial cleverly expresses the authenticity of Jinro, which will celebrate its 100th anniversary next year, by focusing on the fact that consumers refer to ‘Jinro’ by nicknames such as ‘Jinro Is Back’ and ‘Is Back’.

The commercial begins in a space and atmosphere similar to the 2019 Jinro launch advertisement. Photos proving Jinro’s past history hang on the wall, and with the subtitle ‘Since 1924,’ the photos pass by one by one. The toad, borrowing the voice of a narrator, announces that next year is the 100th birthday, and the narration ‘Jinro Is Back Year’ transitions to the subtitle ‘Jinro Is 100th.’

In the commercial, the toad comes out to a bar with a sofa stuck on its buttocks, then suddenly becomes slim. The sofa comes off the buttocks, and with the narration ‘Zero Sugar So-Ok,’ the commercial ends. The advertisement will be aired from today through terrestrial broadcasting, cable, IPTV, and online platforms.