SSG.com, Korea's First E-commerce to Launch Official LVMH Beauty Store

Last Year 'LVMH P&C' Business Agreement Signed
Official Store Opens on the 14th, Over 400 Products

SSG.com, LVMH Beauty Official Store (Photo by SSG.com).

SSG.com announced on the 13th that it will open the official store of 'LVMH Beauty,' the first in the domestic e-commerce industry, on the 14th and hold a commemorative promotion.

LVMH Beauty is operated by LVMH P&C, the cosmetics and perfume division of the French luxury brand group Louis Vuitton Mo?t Hennessy (LVMH). LVMH P&C owns many popular luxury beauty brands such as Fresh, Benefit, Make Up For Ever, Givenchy, and Guerlain.

SSG.com signed a 'Joint Business Plan (JBP) for Strategic Partnership' with LVMH P&C in September last year, leading to the opening of this official store. Previously, the Fresh body set, launched exclusively on SSG.com in November last year, was sold out and received positive responses. Last month, during the Beauty SSG Sale period, five LVMH Beauty brands recorded sales exceeding three times the category average.

At the LVMH Beauty official store opening on the 14th, SSG.com will showcase over 400 products from five brands. Customers can find a variety of beauty items ranging from skincare to color cosmetics, including Fresh Kombucha Essence, Make Up For Ever UHD Powder, Benefit Precisely, My Brow Duo, Guerlain Abeille Royale, and Givenchy Teint Couture Cushion.

To celebrate the official store opening, a promotion will be held until the 20th. During the event period, customers purchasing Fresh and Benefit products will receive up to 17% discount, while Make Up For Ever, Guerlain, and Givenchy products will be offered at up to 15% off.

Exclusive sets available only on SSG.com will also be introduced. The Fresh exclusive set includes Kombucha Essence and Kombucha Cleansing Treatment, along with an eco bag and a 10,000 KRW Shinsegae mobile gift card. The Guerlain set features five steady-seller products from the Abeille Royale line, including oil, lotion, and serum. The Givenchy set consists of Teint Couture Cushion and Iconic Nude Pouch, with an additional 5,000 KRW Shinsegae mobile gift card provided.

An entry event will be held to give away genuine products and samples from LVMH Beauty brands. Customers who make purchases will be entered into a draw to receive additional genuine products from the respective brands. A sample box event will also be conducted, offering a total of 10 types of beauty samples.