Popup Store from 11th to 22nd... 12 Editions Unveiled
[Asia Economy Reporter Moon Chaeseok] Samsung Electronics announced on the 12th that it will open a pop-up store for its eco-friendly accessories, 'Samsung Eco Friends,' at The Hyundai Seoul in Yeouido, Seoul.
Together with mobile accessory company Slash B Slash, it will showcase 12 Eco Friends editions until the 22nd. Customers can explore various accessories such as cases and straps. They can also experience the latest smartphones like the Galaxy S23 series and the portable screen The Freestyle.
Eco Friends is an accessory line applying eco-friendly materials such as recycled plastics containing more than 40% PCM and vegan leather. It pursues a sustainable daily life. Eco Friends accessories have been applied to products favored by the younger generation, including the Galaxy S23 series, Galaxy Z Flip4, Galaxy Watch5, Galaxy Buds2 Pro, and The Freestyle.
Visitors exploring Samsung products and accessories, including the Galaxy S23 series, at the 'Samsung Eco Friends' pop-up store. [Photo by Samsung Electronics]
Samsung Electronics revealed that the Eco Friends were planned by Samsung Electronics Future Generation Lab, composed of global employees in their 20s. Samsung Electronics explained, "We actively reflected the tendencies of the MZ generation, who pursue meaningful consumption and express personal tastes through accessories."
Eco Friends were first unveiled at IFA 2022, Europe's largest home appliance exhibition, in September last year. Since then, accessories have been launched in 28 countries. In Korea, starting with this pop-up store, 12 editions featuring characters such as Star Wars, The Simpsons, and Pok?mon will be introduced. Collaborations with young artists were also made.
Eco Friends were produced through the Samsung Mobile Accessory Partnership Program (SMAPP). It is part of a win-win cooperation to improve accessory quality and help expand partner companies' sales channels.
Eco-friendly values and the tastes of the MZ generation reflected in the 'Samsung Eco Friends' accessories. [Photo by Samsung Electronics]
The pop-up store 'SLBS Studio' was designed with a futuristic atmosphere as if unfolding a page of a magazine. Customers can choose Eco Friends accessories by directly applying them to products such as smartphones and watches, just like shopping for clothing or fashion items.
In addition to 39 types of Eco Friends accessories, more than 150 types of mobile accessories were exhibited. Large character figures for accessories were also placed throughout the venue.
During the pop-up store operation period, Samsung Electronics plans to hold events such as artists' S Pen live drawing shows, fan signings, and prize draws.
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