"High-End Brand Growth" Hansome Reports Operating Profit of 168.3 Billion KRW Last Year (Comprehensive)

Hansome announced on the 7th that its consolidated operating profit last year was 168.3 billion KRW, an increase of 10.6% compared to the previous year. During the same period, sales reached 1.5422 trillion KRW, up 11.2% year-on-year. Net profit increased by 8.2% to 120.7 billion KRW.

Last year's sales continued to show strong growth in high-end brands such as women's character brands (15.6%), menswear (14.6%), and overseas editing (17.3%). Offline sales grew by 11.6% compared to the previous year, while online sales grew by 11.0%. The proportion of online sales remained similar, recording 20.7% last year compared to 20.8% in 2021. It was explained that operating profit also increased due to strong performance across all brands and channels.

In the fourth quarter of last year, warm winter weather led to a slowdown in both online and offline performance. Operating profit in the fourth quarter was 49.2 billion KRW, down 4.9% from the same period last year. Sales were 451.9 billion KRW, up 1.5%, and net profit increased by 4.4% to 39.3 billion KRW. Sales of women's character brands (8.9%) and menswear (4.7%) grew. Offline sales increased by 2.4%, but online sales decreased by 0.8%. The proportion of online sales also declined to 18.9%, compared to 19.4% in the same period of the previous year.