Convenience Store Selling Fresh Meat... CU Special Sale on HiPork Samgyeopsal

Free Gift of Ssam Vegetable Set

Hypork Samgyeopsal sold at CU.
[Photo by BGF Retail]

CU announced on the 30th that it will expand the operation of fresh meat nationwide in line with the convenience store shopping trend and offer two types of Hypork meat at special prices.

This month, CU is offering Hypork pork belly at 14,900 KRW and neck meat at 13,900 KRW. These products are available in 500g packages, and with the discount applied, customers can purchase them for less than 3,000 KRW per 100g. Considering that a typical serving size at restaurants is 180-200g, customers can enjoy a generous amount of meat for 2-3 servings at a price under 15,000 KRW. Customers who purchase these products will also receive a set of wrapping vegetables including lettuce, perilla leaves, and pickled radish.

CU has introduced small refrigerators dedicated to fresh meat in over 250 stores nationwide and has operated these products in specialized stores. CU is the first in the industry to expand fresh meat operations to all stores nationwide (excluding Jeju region). To offer the best products, CU has introduced Hypork’s Korean pork, recognized as the top pork brand. Hypork produces pork in HACCP-certified facilities under the professional management of meat experts.

Great care has been taken to maintain the freshness of the products in the expansion of fresh meat operations. During packaging, the products are first vacuum-shrunk to block oxygen, then placed in containers and top-sealed for double packaging. This prevents product damage during delivery and spoilage caused by customers’ body heat when selecting products. Additionally, the shelf life has been shortened from 15 days to 7 days, and sales are focused from Thursday to Sunday, when most fresh meat sales occur, to ensure product quality management.

A BGF Retail official said, “We have prepared a special discount event on fresh meat to help customers shop economically at convenience stores, which have become a nearby shopping platform,” adding, “We will expand the product assortment to include various types of ingredients, including livestock products, in line with changes in customers’ lifestyles and offer them at competitive prices.”