Papa John's Selects Girl Group 'IVE' as Exclusive Model for This Year

Papa John's Pizza announced on the 26th that it has selected the girl group 'IVE' as its exclusive model for the year 2023, the Year of the Black Rabbit.

IVE will begin Papa John's Pizza's marketing activities starting with the airing of their TV commercial this year. The advertisement, which has been airing since the 20th, conveys the identity of Papa John's Pizza by showcasing its 'American Premium Pizza' made with top-quality ingredients.

The story unfolds as IVE members gather in a dance practice room and share their opinions about the existing pizza menu, with leader An Yujin introducing Papa John's Pizza. As all members taste the Papa John's Pizza menu, the message emphasizes enjoying it properly as an American Premium Pizza, even with just one slice. The key point is to inform customers who have not yet experienced Papa John's Pizza about the authentic taste and flavor chosen by IVE, a representative 4th generation idol group.

A representative from Papa John's stated, "We believe that IVE, who made history as the first to win both the Rookie Award and the Grand Prize at the Golden Disc Awards and has established themselves as the next-generation representative girl group icon, will create a positive synergy effect with Papa John's Pizza." They added, "We are pleased to partner with IVE, who showcase brightness, loveliness, and confident charm all at once, and are active in various fields as the 'wannabe' for women in their teens and twenties."