Kim Gi-won, McDonald's CEO: "Focusing on 'Brand Trust' and 'Delicious Menu'"

Welcoming the New Year with Wishes for Luck to Employees and Customers
"35th Anniversary of Entering Korea... Investment in Tangible and Intangible Employee Resources"

Kim Ki-won, CEO of McDonald's Korea (center), and employees are taking a commemorative photo at the New Year's in-house town hall event held on the 4th at the headquarters in Jongno-gu, Seoul. Photo by McDonald's Korea

[Asia Economy Reporter Moon Hyewon] Kim Gi-won, CEO of McDonald's Korea, stated in his New Year's message, "This year, we will further solidify our position as an industry-leading company and fulfill our social responsibilities," adding, "We aim to provide customers with the best menus and services to deliver 'Feel Good Moments,' while achieving greater growth and development through the united efforts of employees, partners, and franchisees."

On the 4th, McDonald's announced on the 5th that it held an internal New Year's event at its headquarters in Jongno-gu, Seoul, wishing for the health and happiness of both employees and customers.

At the event, CEO Kim said, "2023 marks the 35th anniversary of McDonald's entry into Korea," and emphasized focusing more on the growth drivers of 'brand trust' and 'delicious menus,' while steadily enhancing the level of customer experience and strongly promoting both tangible and intangible investments in 'people (employees),' the core of McDonald's Korea business.

He continued, "The Year of the Black Rabbit, symbolizing 'wisdom and leap,' is upon us, and I hope all McDonald's Korea employees will jump to a higher level in both work and life and continue to grow."