CJ ENM Tailorscents Launches New Hand and Body Line Products

Expansion of Products in the Beauty Category

Forest Lane Hand & Body Care. (Photo by CJ ENM)

CJ ENM's lifestyle fragrance brand 'Taylor Scents' announced on the 4th that it will expand into the beauty category, starting with the launch of new hand and body line products.

Taylor Scents is a fragrance-specialized brand developed by CJ ENM. It was created targeting customers who want to enjoy their own luxurious scents, based on the rapidly growing fragrance industry after COVID-19. Its main products include diffusers, perfumes, room sprays, and wax tablets, and since its launch in early 2020, it has surpassed a cumulative order amount of 20 billion KRW.

The newly introduced hand wash, hand lotion, body wash, and body lotion feature the scent of pine needles in the forest, fitting the name Forest Rain, which provides a calming effect. These products are available not only on the CJ OnStyle application (app) but also on the official website and KakaoTalk Gift Shop.

A CJ OnStyle representative said, “The lifestyle brand Taylor Scents launched new hand and body line products, riding on the popularity of hand cream,” and added, “We will continue to expand beauty category products based on Taylor Scents’ unique luxurious scents.”