[Asia Economy Reporter Jang Hyowon] Mr. Blue is showing strong performance. It is interpreted that Mr. Blue, which holds 80% of the market share in the Naver Webtoon martial arts genre, is gaining attention following the news that 9 out of 10 webtoon users use Naver Webtoon, securing an overwhelming No. 1 position in the domestic market share.
As of 10:47 AM on the 16th, Mr. Blue is trading at 8,130 KRW, up 0.49% compared to the previous day.
According to the '2022 Comics and Webtoon User Survey' report by the Korea Creative Content Agency, among the services mainly used by webtoon readers, Naver Webtoon ranked overwhelmingly first.
87.4% of webtoon users responded that they use Naver Webtoon, followed by Kakao Page (35.0%), Kakao Webtoon (25.7%), Naver Series (22.3%), and Lezhin Comics (15.6%). This result allows multiple responses as many users read webtoons on multiple platforms.
Mr. Blue is the domestic company holding the largest number of comic copyrights, possessing 1,902 titles and 57,275 intellectual properties (IPs). A particular strength is holding comprehensive copyrights of the four great kings of martial arts, known as ‘Hwangseong, Yaseolrok, Samadal, Ha Seungnam.’ In fact, the market share of the martial arts genre on Naver Webtoon is close to 80%.
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