Emotional Coffee Unveils New Brand Logo with Added Warmth

[Asia Economy Reporter Moon Hyewon] Gamseong Coffee announced on the 8th that it has unveiled a new brand logo ahead of the New Year.

Gamseong Coffee worked on both the logo and symbol with a focus on Hangul. The new logo expresses a sentimental feel by adding a handwritten touch to the existing Myeongjo typeface logo, and the ends of the strokes are rounded to convey a warm emotion.

The symbol, unveiled together, enhances attention by stylizing the strokes of Gamseong Coffee’s initial consonants ‘ㄱ, ㅅ, ㅋ, ㅍ’. Overall, the soft feel of the logo and the straight lines of the symbol meet to harmoniously blend two different design tendencies.

A Gamseong Coffee representative explained, “We have expanded touchpoints with consumers through various activities such as the Puppy Water Fountain and new menu idea contests,” adding, “We renewed the logo to become a more approachable brand that strengthens communication with consumers going forward.”