KT Alpha Shopping's Fashion PB Letoua 'Popular'... Order Amount Surpasses 6 Billion KRW

Top-Quality Materials, Design, and Price Competitiveness

A photo shoot cut of actress Lee Bo-young, the brand model. (Photo by KT Alpha Shopping)

[Asia Economy Reporter Lim Chunhan] KT Alpha Shopping's fashion private brand (PB) 'Le Toit' announced on the 5th that it surpassed 6 billion KRW in order amount and 60,000 units in order quantity just over a month after its launch.

Le Toit emphasizes premium natural materials, sophisticated classic designs, and high purchase accessibility, with actress Lee Bo-young serving as the brand model.

The two types of Le Toit's Pure Cashmere 100% knitwear, launched last October, achieved 388% of the target and recorded sales of 500 million KRW. Additionally, the Female Fullskin Hood Long Mink Coat and Pure Cashmere Knit also recorded high sales exceeding 1 billion KRW.

Jung Ki-ho, CEO of KT Alpha, said, "Le Toit, our first fashion PB, was able to capture the hearts of many customers due to the carefully selected premium natural materials, classic and elegant designs, and reasonable prices," adding, "Please look forward to the new 2023 Spring/Summer (SS) season lineup to be introduced by Le Toit next year."