Samsung Financial Networks Holds 'Monimo University Student Ambassador Awards Ceremony'

Samsung Financial Networks announced on the 27th that it held the 'Monimo University Student Ambassador' award ceremony at the Samsung Life Insurance headquarters in Seocho-gu, Seoul.

[Asia Economy Reporter Changhwan Lee] Samsung Financial Networks announced on the 27th that it held the 'Monimo University Student Ambassador' awards ceremony at the Samsung Life Insurance headquarters in Seocho-gu, Seoul.

The Monimo University Student Ambassadors initiative was launched to promote the Samsung Financial integrated app ‘Monimo’ and to communicate with the MZ generation.

The 25 university students selected as ambassadors created one piece of ‘Monimo’-related content each week for three weeks, from the 24th of last month to the 13th of this month, and actively promoted it by uploading the content on their own SNS (social network service) accounts.

The 75 Monimo contents produced through them garnered over 7,000 cumulative likes, drawing a positive response.

A judging panel composed of Samsung Life Insurance’s MZ generation conducted a blind review of these 75 contents, evaluating them based on understanding of ‘Monimo,’ innovativeness, completeness, and potential for dissemination.

Winners were awarded prize money and Monimo goods packages as prizes. Afterwards, the selected outstanding works were presented, followed by a Q&A session with executives.

The winning works will be posted on the Samsung Life Insurance website and Monimo, providing useful tips for customers using Monimo.

A Samsung Financial Networks official said, “This university student ambassador activity was a meaningful time to experience various ways to use Monimo through creative content,” adding, “We plan to pursue various collaborations with the winners in the future.”