High Scarcity and Symbolism: Attention on the Region's 'First Brand Apartment' DL Construction, ‘ePyeonhansesang Hongseong The Central’

- Consistent Popularity Due to Symbolism, Scarcity, and Superior Product Quality
- Fierce Competition in Subscription Market... Significant Price Increase Driven by High Value

[DL Construction, 'e-Pyeonhansesang Hongseong The Central' Perspective View]

The first branded apartment supplied in the area is steadily gaining popularity. This is due to the premium expectations stemming from its rarity and symbolism, as well as the excellent product quality of branded apartments.

In particular, branded apartments supplied for the first time in the region are attracting attention even before pre-sale, as they carry not only rarity but also symbolism with the title of being the first. Additionally, construction companies tend to secure prime locations to create a strong first impression of the brand, and they put great effort into the product, resulting in excellent product quality.

In fact, the first branded complexes in the area continue to close first priority subscriptions amid fierce competition in the subscription market. 'Gyeryong Xi,' which was supplied in March last year in Gyeryong-si, Chungnam, attracted attention as the first Xi brand in Gyeryong-si and recorded the highest subscription competition rate (27.7 to 1) among all complexes ever supplied in Gyeryong-si. Also, in February, Hyundai Construction introduced 'Hillstate Guri Station,' the first Hillstate apartment in Guri-si, which closed first priority subscription with an average competition rate of 14.9 to 1, proving its popularity.

The first branded complexes introduced in the region also lead local market prices with their high value. According to Naver Real Estate price data, in Sokcho-si, Gangwon, the 84㎡A type of 'Sokcho Cheongho I-Park' (moved in January 2018), the first I-Park supplied in the area, was traded for 725 million KRW (24th floor) in April. This is a price increase of 275 million KRW compared to the same type sold for 450 million KRW (23rd floor) in September last year, rising in less than a year.

A real estate official said, “Branded apartments introduced for the first time in the region are proving their value based on differentiated rarity and symbolism in the pre-sale market,” adding, “For real buyers preparing to purchase a home, it is especially worth paying attention to the first branded apartments to be supplied in the region in the future.”

Meanwhile, a branded apartment with the title of being the first in the region is scheduled to be supplied in Hongseong, Chungnam.

DL Construction plans to introduce the first ‘e-Pyeonhansesang’ branded apartment in Hongseong in October, named ‘e-Pyeonhansesang Hongseong The Central.’ The complex will be built with 6 buildings, ranging from 2 basement floors to a maximum of 20 floors above ground, totaling 470 households with exclusive areas of 84 to 101㎡. By type, it consists of △84㎡A 154 households △84㎡B 119 households △84㎡C 117 households △101㎡ 80 households, forming a premium residential complex.

Especially, as it is developed as an ‘e-Pyeonhansesang’ branded apartment, local demanders have high expectations. ‘e-Pyeonhansesang’ is a luxury brand that has won the Consumer’s Most Trusted Brand Award 10 times. In addition, it has continuously won the National Brand Award for 5 years, the Korea Brand of the Year Award 7 times, and the Star Brand Award for 4 consecutive years, proving its high reliability.

Moreover, ‘e-Pyeonhansesang Hongseong The Central’ is located in the well-equipped urban center of Hongseong, offering excellent residential convenience. Within a 1 km radius of the complex are shopping and cultural facilities such as Hongseong Market, Hanaro Mart, Hongju Sports Complex, and Hongju Cultural Center, as well as administrative facilities including Hongseong County Office, Daejeon District Court Hongseong Branch, and Daejeon District Prosecutors’ Office Hongseong Branch.

Additionally, Naepo New Town is accessible within a 10-minute drive, allowing shared living areas, and the Naepo New Town Urban High-Tech Industrial Complex, where various industrial and industry-academia cooperation facilities are being established, is under development, promising benefits as a hinterland complex. Furthermore, urban development projects such as the Okam District Urban Development Project and Hongseong Station Area Development Project are planned around the complex.

Road transportation is also convenient. Using nearby Chungseo-ro and Naepo-ro, it is easy to move throughout Hongseong County and surrounding urban areas. The complex is well connected to wide-area transportation networks such as Hongseong General Terminal, Janghang Line Hongseong Station, and Seohaean Expressway (Hongseong IC). Notably, the Seohae Line double-track railway connecting Hongseong Station to Ilsan Daegok is scheduled to open, and the Janghang Line double-track railway project, which connects to Seoul Metropolitan Subway Line 1, is underway, enabling travel to Seoul within an hour in the future. Additionally, the Seohae Line?Gyeongbu Line KTX connection project is also in progress.

Hongseong Elementary School is within walking distance, allowing children to commute safely, and Hongju Middle School, Hongju High School, Hongseong Girls’ High School, and Cheongwoon University Hongseong Campus are also nearby. Furthermore, there is abundant greenery such as Hongseong Stream, Hongju Fortress Historical Park, and Baegwolsan Mountain.

Hongseong-gun, Chungnam, where the complex is located, is a non-regulated area, meaning real estate regulations are not strict. If the subscription savings account has been active for more than 6 months and the deposit for each housing type is met, anyone can apply for first priority subscription regardless of household head status or home ownership. There are no restrictions on re-winning or resale, so resale is possible immediately after contract.

‘e-Pyeonhansesang Hongseong The Central’ plans to open a housing exhibition center.