Shinhan Card Surpasses 10 Million Integrated MAU... Digital Usage Amount Also Reaches 45 Trillion Won

Shinhan Play Leads, Shinhan My Car Pushes... "Proving Digital Competitiveness in the Payment Market"

[Asia Economy Reporter Yu Je-hoon] Shinhan Card's integrated monthly active users (MAU) have surpassed 10 million. Shinhan Card's integrated MAU refers to the monthly usage metrics of payment platform 'Shinhan Play', comprehensive automobile platform 'Shinhan My Car', and online direct mall 'Shinhan Card All That'.

Shinhan Card announced on the 20th that the integrated MAU for this month was recorded at 10.1 million. This represents a 32% increase compared to the integrated MAU of 7.68 million at the end of last year. Shinhan Card stated, "Achieving 10 million within the year was an ambitious goal set at the beginning of the year, but we have achieved remarkable results through differentiated activation strategies based on our platforms."

By platform, Shinhan Play reached 7.6 million MAU this month, a 26.6% increase compared to last year, influenced by various innovative payment technologies, MyData-based consumption and asset management services, and strengthened content. The company explained that the total number of online registered members for Shinhan Play surpassed 15 million this month, an increase of 1 million compared to the beginning of the year, which also drove the growth trend.

In particular, despite unstable market conditions due to supply chain deterioration, Shinhan My Car achieved a record performance with 1.6 million MAU, a 65.8% increase compared to the end of last year, supported by various services such as economical purchase information for new and used cars and automobile repair estimate comparisons. Shinhan Card All That also recorded about 900,000 MAU, growing approximately 27% compared to last year.

Shinhan Card explained that reaching 10 million integrated MAU is significant as it proves differentiated digital financial competitiveness in the payment market. Furthermore, the digital transaction volume generated through this 10 million MAU is estimated to reach about 45 trillion KRW throughout this year, indicating absorption of rapidly increasing digital consumption demand. This shows that the increase in MAU has established a virtuous digital cycle where transaction volume translates into performance.

A Shinhan Card official said, "Achieving 10 million MAU this time is evidence that services providing differentiated digital lifestyle experiences tailored to customer needs and data-driven business strategies by sector are being recognized by consumers," adding, "We will continue to advance as the number one digital company by evolving into a future-oriented lifestyle financial platform in line with Shinhan Financial Group's vision of 'Easier, More Comfortable, and Newer Finance'."