Makebot Launches Chatbot for Barun Chicken Franchise Owners

[Expansion of Chatbots in the Food Service Industry Following the Launch of a Chatbot for Franchise Owners]

Makebot, an AI chatbot specialist company led by CEO Kim Ji-woong, announced the launch of a chatbot service for Barun Chicken, a leader in the chicken dining industry.

Barun Chicken has set a new standard for chicken by cooking only 58 chickens per oil container to ensure cleanliness and health, thereby increasing consumer trust. In addition, through continuous market research, it reads trends and releases various menus, striving to develop dishes that captivate customers’ tastes.

Moreover, through various communication efforts with customers such as discount promotions with Nego Wang and the 58 Fried Week promotion via influencer and YouTuber live streaming on YouTube, Barun Chicken ranked in the TOP 5 in the chicken specialty brand reputation rankings in the first half of this year. According to consumer big data analysis, Barun Chicken ranked second among major domestic chicken franchise brands for being “delicious.”

In response to these consumer reactions, Barun Chicken recently introduced Makebot’s chatbot to assist franchise owners’ operations and is leading digital transformation in the dining industry by developing a chicken cooking robot called “Barunbot.”

This chatbot provides services for general consumers, prospective franchisees, and existing franchise owners. General consumers can leave compliments, inconvenience reports, or suggestions about franchise stores, which franchise owners can collect or process via the administrator screen’s database. Prospective franchisees can receive startup guidance such as startup costs. Additionally, franchise representatives can access guides on logistics, recipes, and more through manuals and videos after representative authentication.

Makebot CEO Kim Ji-woong stated, “In the dining industry, concerns about labor costs are significant due to the prolonged COVID-19 situation. Especially for franchises, costs related to managing franchise stores and labor cannot be ignored, so various solutions are being sought. The chatbot for franchise owners will establish itself as a solution that not only enhances brand loyalty through efficient franchise management and service improvement but also helps increase store sales and stable operations.”

In the dining sector of Makebot’s chatbot business, Pulmuone has joined the food chatbot solution, leading the tech food chatbot area including group catering and cafes. Accordingly, Makebot plans to greatly expand this area through continuous advancement of dining industry chatbots.

Meanwhile, Makebot is a chatbot specialist company driving the domestic chatbot industry across various private and public sectors. It develops chatbot solutions optimized for diverse food tech areas and leads the chatbot industry in many sectors including aviation, finance, distribution, public services, and healthcare.