Daehong Planning Publishes Report on the Emergence of Community-Based Business

Utilized for In-House Training... Webinar Scheduled for the Second Half of the Year

Report on ‘The Emergence of Community-Based Business - Community and Brand Fandom, and Non-Fungible Tokens (NFT)’

[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 5th that it has published the report titled ‘The Emergence of Community-Based Business - Community and Brand Fandom, and Non-Fungible Tokens (NFT)’ as the first outcome of the 'D.Signal Project.'

Daehong Planning designed the D.Signal Project to detect signals of change based on insights into sociocultural phenomena and data analysis, and to forecast future business and life trends. The D.Signal Report contains proprietary analysis and insights using Daehong Planning’s unique social big data analysis system Divix, a quantitative survey of 2,000 men and women aged 19 to 64 in the Seoul metropolitan area, and external data sources such as public data.

The first issue corresponds to the next marketing theme among the total of five business trend reports. Community and fandom are closely related to the NFT craze, one of the hottest themes along with Web 3.0, blockchain, and the metaverse. This report examines community and fandom from various perspectives as a business trend that marketing experts should pay the most attention to now, including the fundamental reasons and context why communities and fandoms are considered an important foundation of business, how they become a weapon for brands, and what becomes possible when communities and NFTs meet.

Daehong Planning plans to utilize the outcomes of the D.Signal Project for internal training, external lectures, and consulting, and also plans to hold a webinar in the second half of this year.

A Daehong Planning official said, “Data and insights shine brighter as they accumulate, and in this era of uncertainty, we expect the D.Signal Project to empower marketers to anticipate the flow of change one step ahead.”