SPC Baskin-Robbins Introduces In-House Made 'Belgian Waffle Cone'

[Asia Economy Reporter Moon Hyewon] SPC Group's Baskin-Robbins announced on the 19th that it will officially launch the ‘Belgian Waffle Cone,’ which is made directly in stores to enjoy ice cream deliciously all the way to the tip of the cone, on the 22nd.

The Belgian Waffle Cone replicates the authentic style waffle flavor from the Liege region in Belgium, combining rich buttery taste with the sweetness of brown sugar syrup to create a perfect harmony with the ice cream. Baskin-Robbins expanded the availability of the Belgian Waffle Cone, which was pre-launched last month at select stores, to a total of 44 locations, including 9 specialty stores (Gangnam-daero, SPC Square, Parnas Mall, etc.) and 35 stores in the metropolitan area.

To celebrate the official launch of the new product, Baskin-Robbins will operate ‘Waffle Cone Time’ every day at 1 PM and 6 PM, where customers can enjoy freshly baked warm waffle cones. The rich aroma of waffles fills the store, stimulating the senses, and customers can watch the waffle cone baking process firsthand.

From the 22nd to the 30th, Baskin-Robbins will run a promotion offering a 1+1 deal on Belgian Waffle Cone single regular sizes. Additionally, at 35 metropolitan area locations selling the Belgian Waffle Cone, customers will receive a 31% discount on Americano coffee, which pairs perfectly with the waffle cone, throughout the following month.