"What to Eat on Malbok?" Distribution Companies Continue Discount Events from Eel to Chicken

Summer Heat Season Distribution Industry Health Food Discount Event
Lotte Mart, Half-Price Korean Beef Bone Soup Until the 17th
Homeplus, Malbok Day Dangdang Chicken '5990 Won'
AK Plaza, Antibiotic-Free Freshwater Eel Promotional Price

Customers are shopping at the deli corner of Lotte Mart Seoul Station branch.

[Asia Economy Reporter Yuri Kim] As the holiday continues until the 15th, which is both Malbok and Gwangbokjeol, the distribution industry is collectively launching discount events on health foods.

According to the distribution industry on the 13th, Lotte Mart will showcase popular foods ranging from health foods to replenish stamina to late-night snacks to enjoy during sleepless tropical nights until the 17th. Korean beef ox bone soup (1.5kg) and Korean beef mixed bones (1.5kg) will be sold at a 50% discount to L.Point members. Lamb, rich in essential nutrients and good for restoring energy, is also prepared. Lamb shoulder rack (100g) will be sold at a 30% discount to L.Point members, and the lamb shabu-shabu called 'Yang5cho Shabu,' which includes spicy broth and two kinds of sauces, can also be purchased at a low price.

They also prepared freshwater eel, a representative health food. Domestic cleaned freshwater eel (500g) will be sold to L.Point members at a 10,000 KRW discount, and various health seafood such as Wando live abalone and cleaned octopus will also be offered. Chicken, which is indispensable during the Boknal season, is discounted when purchased with the event card. Animal welfare chicken baeksuk (boiled chicken) is discounted by 2,500 KRW when purchased with the designated card. Two-couple young chickens are discounted by 3,500 KRW.

Chicken will also be sold at a discount for a week. Lotte Mart's representative chicken menu, 'New Hantonggaadeuk Chicken,' offers a 7,000 KRW discount when purchased with the event card. It is a product containing about one and a half chickens (1.2kg) fried in clean oil using size 9-11 chicken meat. It can be purchased for 8,800 KRW with the event card.

Homeplus is also holding the 'Homeplus 5-Day Market,' featuring popular foods such as 'Dangdang Chicken' targeting the upcoming Malbok and Gwangbokjeol holidays. Dangdang Chicken fried on Malbok day will be sold at 5,990 KRW, limited to 5,000 chickens across all stores (excluding Miryang and Yeongdo stores). Customers can purchase only one chicken per person, and stock may vary by store. In the mall, a tenant space of Homeplus, Home Michelin Club members who visit coffee shops in 99 stores will receive a 50% discount on all coffee shop menu items (up to 5,000 KRW). By joining the Home Michelin Club through the My Homeplus application (app), customers can download a half-price coffee shop discount coupon.

Until the 17th, Shine Muscat grapes (1kg) will be offered at a 10,000 KRW discount when paying with the event card, and five types of peaches (boxes) will be offered at a 5,000 KRW discount each. All fresh chicken products will be sold at a 30% discount to My Homeplus membership members, and Wando abalone (medium and extra-large, per piece) will be sold at half price when paying with the event card.

Additionally, 'home health food' ingredients will be discounted daily. Until the 15th, Japonica domestic freshwater eel will be sold to My Homeplus membership members, and all Australian beef products will be sold exclusively at Homeplus Mart from the 13th to the 15th with up to a 50% discount when paying with the event card.

Models are introducing antibiotic-free freshwater eel at AK Plaza.

AK Plaza is also holding a food event for energy restoration in celebration of Malbok. AK Plaza is holding the 'Antibiotic-Free Freshwater Eel Event' at all department store food halls until the 15th. Antibiotic-free certified freshwater eel (2 pieces) will be offered in the low 30,000 KRW range. This product is from 'Cheongsan Yangman Fishery Cooperative,' which received Korea's first HACCP and antibiotic-free eel certification. HACCP refers to a scientific hygiene management system that systematically controls all harmful factors that may occur during the distribution stages of food to guarantee food safety. Cheongsan Yangman Fishery Cooperative manages water quality with a clean system that circulates and filters water 18 times a day, purifies fish feed and excrement residues, and produces clean eels without using antibiotics or disinfectants.

SK Stoa also introduces various health easy meals. On the 13th, starting at 10:36 AM, they will broadcast the sale of 'Samwon Garden Boneless Galbitang (Beef Short Rib Soup).' It is based on the 40-year tradition of Samwon Garden. The broadcasting couple, Paeng Hyun-sook and Choi Yang-rak, jointly participated in its development. It has no unpleasant smell or fishy taste and is convenient to eat as it contains no bones. On the 14th, starting at 10:36 AM, they will sell 'Samwon Garden Spicy Yukgaejang (Spicy Beef Soup).' It is made by boiling domestic brisket with green onions in a cauldron for three hours.